Objective

Support the production and promotion of a documentary-style campus tour that showcased Touro University Nevada's academic programs, campus culture, and student experience to prospective students.

My Role

• Coordinated marketing efforts supporting the College Tour documentary production
• Collaborated with internal departments to gather information, schedule filming, and prepare participants
• Assisted with project planning and production logistics
• Helped identify key stories that represented the university's mission and student experience
• Supported promotional efforts before and after the documentary's release
• Ensured branding and messaging remained consistent throughout production materials
• Worked with cross-functional teams to keep the project on schedule and aligned with marketing goals

Strategy & Approach

Focused on authentic storytelling by highlighting real students, faculty, and campus experiences to give prospective students an accurate representation of life at Touro University Nevada.

Coordinated information from multiple departments to ensure each segment reflected the university's academic strengths while creating a cohesive narrative. Supported marketing efforts that extended the value of the documentary beyond its release through promotional content and digital distribution.

Deliverables

• Documentary production coordination
• Project planning and scheduling support
• Marketing and promotional assets
• Campus and program storytelling
• Cross-department collaboration
• Branded communications
• Digital promotional materials
• Documentary launch support

Challenges

Producing a large-scale video project required coordinating multiple stakeholders, filming schedules, and university departments while maintaining consistent messaging and staying on production timelines.

The project also needed to balance authentic storytelling with strategic recruitment goals, ensuring the documentary represented both the academic excellence and student experience of the university.

Outcome

Contributed to the successful production and promotion of a professionally produced campus documentary that provided prospective students with an engaging introduction to Touro University Nevada. The project expanded the university's recruitment marketing efforts through authentic storytelling and high-quality video content.

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Youtube Link: https://www.youtube.com/watch?v=JPI8qLMMdHY

Apple Link: https://tv.apple.com/us/episode/touro-university-nevada/umc.cmc.4l1teoxswh7xj5edfbncvd5kh?showId=umc.cmc.3fhn940iqqjgxhg6zviv4nv44 

Amazon Prime Link: https://www.primevideo.com/detail/0GRYNYE28VJBMKUR8FL81CIGK0

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