Objective

Develop and execute recruitment marketing materials that supported student enrollment efforts by increasing awareness of academic programs, communicating the university's value, and creating a cohesive experience across digital and print marketing channels.

My Role

• Developed recruitment marketing materials that supported admissions and enrollment initiatives
• Collaborated with the admissions and marketing teams to communicate program offerings and key messaging
• Created print and digital marketing assets for prospective students
• Maintained consistent branding across recruitment campaigns and admissions materials
• Assisted with content planning, messaging, and visual organization for multiple recruitment initiatives
• Designed materials that highlighted academic programs, student resources, and campus life
• Supported ongoing recruitment events through promotional and informational collateral

Strategy & Approach

Focused on creating marketing materials that answered common questions prospective students have while showcasing the university's academic programs, student support, and campus culture.

Developed clear, organized messaging that guided prospective students through the enrollment journey, from initial awareness to application. Maintained brand consistency across all materials while ensuring information remained accessible, engaging, and easy to understand.

Balanced informative content with compelling visuals to help prospective students quickly identify the benefits of attending Touro University Nevada and encourage further engagement with the admissions team.

Deliverables

• Recruitment campaign materials
• Admissions brochures
• Program flyers and informational handouts
• Event signage and promotional materials
• Digital marketing graphics
• Email marketing assets
• Print collateral for recruitment events
• Branded marketing materials supporting enrollment initiatives

Challenges

The primary challenge was communicating complex academic information in a way that was clear, engaging, and approachable for a wide range of prospective students with different educational backgrounds and career goals.

Each marketing piece needed to remain consistent with the university's brand while supporting multiple programs, recruitment events, and admissions initiatives. Materials also had to be flexible enough to serve both digital and print formats while maintaining a cohesive visual identity.

Outcome

Produced a cohesive collection of recruitment marketing materials that supported admissions efforts across multiple channels. The campaign helped strengthen the university's recruitment presence by providing prospective students with clear, visually engaging information throughout the enrollment process while reinforcing a consistent institutional brand.

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